Skip to main content

Moscow World Championships Men's Marathon Broadcast Earns 26.9% Peak Viewership Rating

http://dogatch.jp/news/tbs/18712

translated by Brett Larner

As part of its nine-day broadcast of the Moscow World Championships beginning August 10, TBS' broadcast of the August 17 men's marathon earned an average viewership rating of 23.1%, with peak viewership logged at 26.9%.  The highest viewership ratings came at 8:59 p.m. near the 9 km point of the race with a shot of members of the Japanese team in the lead pack chasing after breakaway leader Tadese Tola (Ethiopia), at 10:24 p.m. near 36.8 km when Kentaro Nakamoto (Team Yasukawa Denki) was running in 6th in pursuit of the lead group, and at 10:26 p.m. when Yuki Kawauchi (Saitama Pref. Gov't.) ran past a group of supporters from his hometown of Kuki near the 35 km point.

The Japanese men's 4x100 m relay team also earned good ratings on the August 18 broadcast.  With an overall average viewership of 13.0% for the broadcast slot from 9:00 p.m. to 10:15 p.m., viewership increased gradually from 10.2% at 9:46 p.m. for the team's preparation for its heat to 17.2% for the start of the race at 9:58 p.m.  The maximum ratings of 18.5% came just afterward when the team finished 2nd to qualify for the final and team members were awaiting confirmation.  The 10:15 p.m. to 12:00 p.m. slot including the final averaged 14.0% viewership, with 17.0% at the start of the race at 11:40 p.m. and the time slot's peak of 17.7% a minute later immediately after the finish.

Comments

TokyoRacer said…
Really? I didn't know viewership could be tracked so accurately minute by minute. I wonder how they do that. Is that done in the US also? Anyone in America know?
Brett Larner said…
Given the news these days, it doesn't seem that surprising that there is accurate, real-time tracking of digital broadcast viewership.....
Anonymous said…
Given the rumours that the timing of the race was link to TV schedules in Japan, it is good that the race got such a good audience.

Most-Read This Week

Morii Surprises With Second-Ever Japanese Sub-2:10 at Boston

With three sub-2:09 Japanese men in the race and good weather conditions by Boston standards the chances were decent that somebody was going to follow 1981 winner Toshihiko Seko 's 2:09:26 and score a sub-2:10 at the Boston Marathon . But nobody thought it was going to be by a 2:14 amateur. Paris Olympic team member Suguru Osako had taken 3rd in Boston in 2:10:28 in his debut seven years ago, and both he and 2:08 runners Kento Otsu and Ryoma Takeuchi were aiming for spots in the top 10, Otsu after having run a 1:01:43 half marathon PB in February and Takeuchi of a 2:08:40 marathon PB at Hofu last December. A high-level amateur with a 2:14:15 PB who scored a trip to Boston after winning a local race in Japan, Yuma Morii told JRN minutes before the start of the race, "I'm not thinking about time at all. I'm going to make top 10, whatever time it takes." Running Boston for the first time Morii took off with a 4:32 on the downhill opening mile, but after that  Sis

Saturday at Kanaguri and Nittai

Two big meets happened Saturday, one in Kumamoto and the other in Yokohama. At Kumamoto's Kanaguri Memorial Meet , Benard Koech (Kyudenko) turned in the performance of the day with a 13:13.52 meet record to win the men's 5000 m A-heat by just 0.11 seconds over Emmanuel Kipchirchir (SGH). The top four were all under 13:20, with 10000 m national record holder Kazuya Shiojiri (Fujitsu) bouncing back from a DNF at last month's The TEN to take the top Japanese spot at 7th overall in 13:24.57. The B-heat was also decently quick, Shadrack Rono (Subaru) winning in 13:21.55 and Shoya Yonei (JR Higashi Nihon) running a 10-second PB to get under 13:30 for the first time in 13:29.29 for 6th. Paris Olympics marathoner Akira Akasaki (Kyudenko) was 9th in 13:30.62. South Sudan's Abraham Guem (Ami AC) also set a meet record in the men's 1500 m A-heat in 3:38.94. 3000 mSC national record holder Ryuji Miura made his debut with the Subaru corporate team, running 3:39.78 for 2n

93-Year-Old Masters Track and Field WR Holder Hiroo Tanaka: "Everyone has Unexplored Intrinsic Abilities"

  In the midst of a lot of talk about how to keep the aging population young, there are people with long lives who are showing extraordinary physical abilities. One of them is Hiroo Tanaka , 93, a multiple world champion in masters track and field. Tanaka began running when he was 60, before which he'd never competed in his adult life. "He's so fast he's world-class." "His running form is so beautiful. It's like he's flying." Tanaka trains at an indoor track in Aomori five days a week. Asked about him, that's the kind of thing the people there say. Tanaka holds multiple masters track and field world records, where age is divided into five-year groups. Last year at the World Masters Track and Field Championships in Poland he set a new world record of 38.79 for 200 m in the M90 class (men's 90-94 age group). People around the world were amazed at the time, which was almost unbelievable for a 92-year-old. After retiring from his job as an el